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Culture Sells: The Measurable Value of a Healthy Corporate Culture
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Culture Sells: The Measurable Value of a Healthy Corporate Culture

DataBank's vice president of organizational effectiveness & internal communications, Paul Myott, covers the characteristics and benefits of a healthy corporate culture.

In the public dialogue about the value of a healthy corporate culture, most of the attention focuses on employee retention. While that is a good thing, the benefits don’t stop there. Paul Myott, an organizational psychologist, speaks about the attributes and measurable value of building and maintaining a healthy corporate culture—including its contribution to a company’s bottom line.

What You’ll Learn:
  • What is the meaning of “Culture Sells”?
  • Hey indicators of a healthy corporate culture — how to know it when you see it
  • How a strong corporate culture influences performance, innovation, and adaptability in a dynamic business landscape
  • How investing in and cultivating a healthy corporate culture impacts key performance indicators such as revenue growth, profitability, and shareholder value — with empirical evidence
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About the Author

Paul Myott Vice President of Organizational Effectiveness and Internal Communications

Paul Myott

Paul Myott, Vice President of Organizational Effectiveness and Internal Communications

Paul Myott is the Vice President of Organizational Effectiveness and Internal Communications at DataBank, where he leads initiatives to strengthen corporate culture, enhance employee engagement, and align organizational strategies with business goals. Since joining DataBank in 2019, he has been instrumental in integrating culture and brand, contributing to the company's recognition as a top workplace.

With over two decades of experience in organizational consulting, Paul specializes in translating business strategies into effective organizational practices.

He holds a master's degree in organizational psychology and has worked with diverse organizations, including Pfizer, Aetna, and Prudential Financial. At DataBank, Paul emphasizes the measurable value of a healthy corporate culture, demonstrating its impact on performance, innovation, and business growth.

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