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Data growth rates are continuing to explode, especially as companies look to capitalize on data-related trends such as IoT, machine learning, AI, and advanced analytics. While all of this has contributed to extreme spikes in all types of data, it has dramatically increased the volume of unstructured data in particular.

Unstructured data is now the most common type of data because it really could be any type of information such as text data, sensor data, video, analytics, and more. As the name suggests, unstructured data is not stored in a typical database format, such as a relational database management system (RDBMS).

Unfortunately, traditional data storage techniques simply weren’t designed to be able to scale to keep pace with such aggressive growth rates. Any company would be hard pressed to add the servers, file systems, and other required components to attempt to scale unstructured datasets using traditional methods. This makes internal processes difficult to manage, and inevitably impossible, and will certainly lead to performance degradation in the future.

Yet turning to public cloud vendors may not always be the best option either. On one hand, hyperscalers can definitely provide the storage just about any company needs for its unstructured data, but most contracts charge fees related to managing data, most notably when it comes to API calls and data egress. While these fees are generally estimated at mere fractions of a penny, they may seem innocent in the beginning. But depending on a company’s strategies and use of data, these charges can quickly add up and lead to high costs that catch everyone off guard.

It’s a real challenge. As companies attempt to collect and store high, and constantly growing, volumes of data, many struggle to find the best approach, one that balances cost, data availability/management, and support for specific business strategies such as geographic diversity, latency, and more.

The DataBank Object Storage Solution

All of these trends, and related challenges, led to the natural evolution and introduction of object storage. For readers new to the category, our explainer on what is object storage provides context for DataBank’s offering. Object storage is a more effective way to deliver simplicity and scalability related to unstructured data, and now DataBank is offering our own Object Storage solution for companies looking for this same simplicity and scalability, all in a much more cost-effective pricing model.

The DataBank Object Storage solution was designed with all of these considerations in mind. DataBank’s object storage solution delivers enterprise-grade cloud storage scalability without the operational overhead of managing hardware. We bundle everything our customers need with one, easy-to-understand price based on each terabyte of storage. We don’t charge for data egress or API calls, an important step in making IT expenses much more affordable and predictable, and eliminating fee surprises later.

Our object storage model is also designed to further reduce complexity by using the industry-standard Amazon S3 API protocol. DataBank customers can move their data to our Object Storage sites from the cloud, their existing data center, or wherever it resides now and enables effective storage and easy retrieval of any amount of data from anywhere.

With the DataBank Object Storage solution, companies can have their cake and eat it, too. In this case, it means they can store their data wherever they like, enjoy scalability and full control, and even eliminate the potential for surprisingly high data egress fees. To learn more, please visit www.databank.com today.

Did you know that DataBank’s Salt Lake City Granite Point campus has its own private 66MW N+1 electrical substation? DataBank’s Salt Lake City substation enhances regional power reliability and supports sustainable data center operations with advanced infrastructure.

This is a key advantage for our customers. Owning our own substation gives us much more control over this vital infrastructure, especially in terms of the location of the substation (much closer in proximity than if it were owned by a utility). We can also be much more proactive in maintaining the substation to make sure it is running at peak efficiency.

All of this adds up to a number of important benefits for DataBank customers. For example, we can deliver more consistent power to the data center, which leads to more reliable uptime and even an improved ability for customers to meet critical SLAs for their customers and prospects. Additionally, such a purpose-built, state-of-the art electrical substation in the SLC campus helps lower costs and increases scalability. For example, the Granite Point campus was designed to accommodate six data centers in size to meet customer demand.

Why are Substations So Important?

An electrical substation is a vital component to any data center location. They are needed to provide reliable electricity for customers in order to maximize uptime, build redundancy, and continue to provide exceptional products and service experiences for their customers.

Substations consist of a wide array of high voltage electrical equipment such as transformers, switchgear, circuit breakers, and other related devices and infrastructure. In the case of the Granite Point substation, transformers will play a key role in “stepping down” the high voltage coming in from an outside transmission line (a 138,000 volt feed) and converting it to 12,740 volts for use in our existing data centers – with the fifth building current under construction and scheduled to open in the spring of 2022.

More Reasons to Consider Salt Lake City and the Granite Point Campus

The combination of power, network, facilities, and the campus setting all ensure that Granite Point is the ideal setting for the high-performance computing, content providers, cloud giants, hyperscale providers, and large enterprises considering colocation options in Utah.

In addition, Salt Lake City is at the nexus of growth for start-ups and venture capital in the tech industry. The Salt Lake City region provides a business-friendly environment and low cost of living that can help any enterprise grow. That, combined with low power costs and ample network connectivity, have led to an explosion of large technology companies putting down roots in the state. With its own electrical substation in the Granite Point campus, DataBank is better able to provide the services and experience these companies require.

Investing in a substation of this magnitude reflects our view of how important the Salt Lake City market is, and the fact that we’re committed to doing all we can to provide the best data services possible for DataBank customers.

Interested in learning more about our Salt Lake City data centers or data center options in any region? Please visit https://www.databank.com/data-centers/salt-lake-city/ today.

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